What is the ONE thing everyone does when eating cereal?

READ!

So it makes a whole lot of sense that Kellogg's and Scholastic would team up on a promotion, right?

I mean, don't we deserve to read more than a ceral box (no offense Kellogg's) at breakfast?

Get $5 toward a Scholastic Book from Kellogg's and Walmart

Buy 2 specially-marked Kellogg's products (sold at Walmart wouldn't ya know) and redeem the code inside for a $5 gift card to buy a book from Scholastic Book Clubs or the Scholastic online store.

WIN a Kellogg's / Scholastic Prize Pack

It just so happens that one lucky reader can win a bounty of Kellogg's products and Scholastic books to celebrate the partnership.

Here are just some of the goodies you'll win.

• a mix of picture and chaper books from Scholastic
• an assortment of Kellogg's products
• a $15 gift card to Walmart

Here is a link to the complete rules.

Here's how to enter:

1. Leave a comment telling me what Scholastic book you would purchase with a $5 gift card (or which book you would apply the $5 to)

2. Post this on Twitter, "What is the ONE thing everyone does when eating cereal? #giveaway http://bit.ly/qqXLrK via @JanineNickel"  (Then leave a second comment with a link to your tweet.)

That's it! Giveaway ends 10/14/11 at 11:00 pm Eastern. Winner will be chosen using Random.org. A complete list of giveaway rules are HERE.

Disclosure: I received a prize pack of my own as a thanks for helping spread the word. All opinions are my own and this post was neither reviewed nor approved prior to being published. Also, I LOVE the Kellogg's products we received and purchase them on my own all the time. In addition, I have big readers and we're always big supporters of our school's Scholastic Book Fair. Great books. Great company.

Update on Thursday, October 20, 2011 at 11:23PM by Janine Nickel

WINNER: Christine - who get her boys into history with books. Congrats and check your email!