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Entries in work (3)

Sunday
Jul032011

Whoa! Things have gotten a little slow around here!

It's been so long since I posted I think I have actual cobwebs on my blog!

The spam commenters are back in full force too. That's nothing you'll see but I see it on the back end in old posts and whatnot.

So where have I been?

Well, the end of the school year is always crazy with butterfly release parties and all that good stuff.

And Swim Team always keeps us busy from before school lets out when practice is every week night.

Then we went on vacation to the Jersey Shore like we did last year. (Remember the Bumpit photos?)

Then I played catch up with work...

But now I'm back, and ready to roll.

I have a few new things I'll announce in the coming weeks.

And a few headaches I'm sure to experience.

So what have YOU been up to?

Wednesday
Jan052011

New Year, New 'Tude

Some things have me stressed out already just 5 days into the new year. But nothing that compares to what a few friends of mine are dealing with.

I was catching up with my brother yesterday and we were chatting about just how lucky we both really are. Sure we have things that stress us out, but even at the very worst....

say I lose my job, have to leave our home, whatever I imagine my worst to be...

at least I have my health and my kids health.

I have my family, good friends, lots of love and joy.

I have my mind,  I have peace.

And then my brother said something really brilliant,

"I'm going to spend more time being thankful for the things I have TODAY because life is too short to worry about the things I might lose tomorrow."

I have no idea if that is original or not.

I just liked it.

And I want to live it.

Every day.

What are you focused on as we start the new year? I'd love to hear about something really inspiring.

Janine

Monday
Jul202009

Evolution of a Logo 

When I first decided to redesign my website the issue of my BRAND came up. This also entailed agonizing sessions of me talking to myself, my husband, my bloggy mentors and friends, my brother, and then my cousin...designer extraordinaire.

I won't bore you with the details and the drama, the arguments, the tears (seriously - it's hard to take a step back from something you've been doing for a year and say -"What the Hell am I doing??",  "Who am I?" and, "What's the point?" - not easy questions)...but I will show you (once I answered all those questions) just how we came up with the new Twofer Mom logo!

Choosing a Logo Font - it's really all about me

When it comes right down to it, yes, I'm a mom blogger, but this blog is more about ME, dealing with the issues of raising twins, and raising girls, more than it is about them, and by them I mean the Twofer. So, I needed a font that was not frilly, cutesie, and, well, mommy-ish. Because, I write about how I'm NOT really the greatest mother, and how I'm just learning how to deal with the (some would say self-inflicted) drama. I ALSO write about a lot of other things that interest, guess who?..ME!

The font needed to be a little edgy, but still fun, youthful, and show humor.

Add Some Personality to that Font

My cousin (design guru) had the brilliant idea of making a one-of-a-kind logo for me because, well, I'm one of a kind! His idea was to take the two O's and have the Twofer draw their hair on it so everyone will be able to identify that while it's all about ME, it has a lot to do with THEM. Were it not for THEM, I would have no Twofer, nor would I be a Mom. So, there, my small way of saying thanks.

 

Color is Key to a Logo and a Brand

Frankly, I wasn't thrilled with the bright orange hair. I mean, I KNOW to everyone else redheads seem to have orange hair but to us it's strawberry blonde, or at least a pleasant berry color.

So, we made some changes to the color and also the hand-drawn hair (meaning we had the Twofer do their hair at least 50 times which they a) did not totally enjoy and b) did not understand how totally important this was so eventually I had to 'help') and then went through the color, outline, etc. discussion all on instant message!

Here's what my cousin's (design-guru) process was for this:

And there you have it!

Happy Happy Joy Joy! Welcome to Twofer Mom!

Just curious - which font is YOU?

Janine